[Poll] Back-to-School Spending to Rise, Says Survey

Sales expected to jump for parents with children in grades K-12 and college students.


Is it too soon to talk about school?

Well, one survey suggests that consumer spending for school supplies and clothes will jump in the coming months. 

The average person with children in grades K-12 is predicted to spend $688.62 on their children this year, up about 12 percent from last year, according to a survey and analysis for the National Retail Federation by BIGresearch. The survey included 8,509 respondents and was conducted in July. 

Total spending by parents for children in grades K-12 is expected to be $30.3 billion.   

Not surprisingly, a large majority of the consumers with school-aged children surveyed -- 84.8 percent -- said the economy will be a factor in how they shop. 

Parents surveyed said they would spend the most on three things this summer as September approaches: clothing, accessories, and electronics. 

The survey found that the average person with children in grades K-12 will spend $246.10 on clothes, $217.88 on electronics, $129.20 on shoes, and $95.44 on school supplies -- such as notebooks, pencils and backpacks. 

In addition, about six in 10 people said they would invest in some sort of electronic device, according to the survey. This is up from 51.9 percent who planned to buy an electronic device last year. 

While it is still July, many of the people surveyed said they will begin shopping earlier than they did last year for children in grades K-12. Nearly half of those surveyed said they are planning to begin shopping three weeks to one month before school starts, which is up from 42.4 percent last year. 

And let’s not forget about college students. Families with college students are expected to spend an average of $907.22 this year, up almost 11 percent from last year. 

These students and their families also will begin shopping earlier than last year, according to the survey. About one-third, 31.9 percent, are planning on shopping for school three weeks to one month before school begins, also slightly up from last year. 

For college-aged students, nearly three out of four will spend an average of $132.97 on clothes and accessories, and more than half will spend an average of $216.40 on electronics. 

The survey also found that of those questioned, fewer college-aged students will live at home this year: 42.9 percent compared to 52.9 percent last year. 

What do you think about the survey? Vote below. 

Lori July 24, 2012 at 12:53 PM
I will probably be spending less on electronics and at least double of what they survey results were in supplies! I was shocked when I moved to NJ 5 years ago and had to spend $125-150 per student just in things on the supplies list!! The elementary my kids went to in another state were able to come up with a particular amount per student ($25) for school supplies (paper, pencils, pens, crayons, markers, scissors, etc.). All the parents had to do was pay the fee and the school bought all those supplies in BULK (at a huge discount) and those supplies stayed in the classrooms for the students to use. Such a genius idea!!!!!! Saved the parents lots of money & time. It's like a war zone purchasing the supplies that you don't find out about until after the kids go to their first class. I don't know why the teacher's can't communicate sooner with the parents about particular supplies needed. This is definitely an area that needs to be organized better. Last year a fight just about broke out in staples and the lines where half way to the back of the store. CRAZY!


More »
Got a question? Something on your mind? Talk to your community, directly.
Note Article
Just a short thought to get the word out quickly about anything in your neighborhood.
Share something with your neighbors.What's on your mind?What's on your mind?Make an announcement, speak your mind, or sell somethingPost something
See more »